Product Packaging and Styling - The Road to The Good Life
"A great story ... is true; makes a promise; are trusted; are subtle; happen fast; don't appeal to logic, but appeal to our senses; are rarely aimed at everyone; don't contradict themselves; and agree with your audiences' worldview." - Seth Godin

"A great story ... is true; makes a promise; are trusted; are subtle; happen fast; don't appeal to logic, but appeal to our senses; are rarely aimed at everyone; don't contradict themselves; and agree with your audiences' worldview." - Seth Godin

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