"[T]he best marketing stories are told (and sold) with frames, but ultimately spread to people who are open to being convinced of something brand new." - Seth Godin
"A great story ... is true; makes a promise; are trusted; are subtle; happen fast; don't appeal to logic, but appeal to our senses; are rarely aimed at everyone; don't contradict themselves; and agree with your audiences' worldview." - Seth Godin
"Stop trying to find the formula that will instantly make your idea into a winner. ... Marketers win when they understand the common threads that all successful stories share." - Seth Godin
"[T]he only robust, predictable strategy is a simple one: to be authentic. To do what you say you're going to do. To live the lie, fully and completely." - Seth Godin