Typical process for creating a web page is to complete a core model worksheet for the page. This identifies what the business goal of the page is and how the success of the page will be measured. Once the page's focus is defined, we'll meet to discuss what information a visitor needs before they take the desired action. After the meeting, we'll draft a page. You'll review the page and make any structural changes. We'll update the page and send back for review. You'll make copy edits. We'll complete the page and send back to you ready for publication (or we can publish for you depending on our access to your website).