Typical process for creating a web page is to complete a core model worksheet for the page. This identifies what the business goal of the page is and how the success of the page will be measured. Once the page's focus is defined, we'll meet to discuss what information a visitor needs before they take the desired action. After the meeting, we'll draft a page. You'll review the page and make any structural changes. We'll update the page and send back for review. You'll make copy edits. We'll complete the page and send back to you ready for publication (or we can publish for you depending on our access to your website).
When we first start working together, we'll ask you to complete a Core Model Worksheet for each web page. The primary purpose of this exercise to set our project up for success. When we know what goal a page is driving we can structure the page and content to meet that goal. For example, a goal of education is different than a sales goal. We'll discuss your worksheet in a live Skype or Google Hangout session. Based on our session, we'll establish a project schedule and get started working on your copy.
Our engagements typically have at least two reviews, especially for new content. The first developmental review covers any structural edits you might have. This review involves developing the logic and flow of the piece. The second review covers any copy edits you might have and focuses on formatting, style, and accuracy of the piece.